Welcome to Beehive Toy Factory, located at Lopen Business Park, Mill Lane, Lopen, South Petherton, Somerset, TA13 5JS, United Kingdom. Our Company Registration Number is 10412752, and our VAT Number is 285782649.
We are dedicated to safeguarding the privacy of our website users and site visitors. This EU User Consent Policy (“Policy”) aims to explain how we collect, use, and protect personal data in accordance with EU data protection laws, specifically the General Data Protection Regulation (“GDPR”).
This Policy applies to personal data collected by us through:
– Google Analytics
– Google Ads
– Google Tag Manager
– Any other Google services we may use in the future
Data We Collect
Through the Google services we use, we may collect the following types of data:
– Identifiers: Including IP addresses, cookie identifiers, and other identifiers.
– User Behaviour: Including page views, time spent on the website, and click-throughs.
– Technical Information: Including browser type, device information, and operating system.
– Location Information: Country, region, or city-level geolocation data.
Purpose of Data Processing
The collected data is used for purposes such as:
– Analytics and Measurement: To understand how our website is accessed, utilized, and performing.
– Personalisation: To tailor user experiences and advertisement delivery based on behavior and preferences.
– Security and Fraud Prevention: To protect our users and services from fraudulent activity.
– Legal Compliance: To comply with legal obligations, such as tax or reporting requirements.
– Necessary Functions: Essential cookies for enabling basic functionalities.
– Performance Monitoring: Cookies that help us measure the Website’s performance.
– Marketing and Advertising: Cookies used for tailoring advertising to your preferences.
How We Will Use Your Personal data
When you give your consent to collect data on the Beehive Toys website, we will use this data to:
- To help with fraud detection and prevention.
- Personalisation of ads with cookies used for personalised and non-personalised advertising.
- To track customer behaviour on the website, such as pages you have visited and where you have left our website.
- To provide a streamlined and secure journey including a secure payment gateway.
- For user authentication, allowing the website to identify and remember registered users.
- To remember user preferences, such as language, location, and display settings.
- Cookies collect data for website analytics, such as Google Analytics, to generate reports on user demographics, traffic sources, and user engagement.
Under GDPR, you are entitled to several rights concerning your data, including:
– Right to Access: The right to request a copy of the data we hold about you.
– Right to Rectification: The right to correct inaccuracies or complete incomplete data.
– Right to Erasure: The right to request the deletion of your data under certain conditions.
– Right to Object: The right to object to the processing of your data for specific uses.
You may withdraw your consent to our data processing activities at any time by contacting us. Withdrawal will not affect the lawfulness of data processing based on consent prior to its withdrawal.
We reserve the right to amend or update this Policy. We encourage you to regularly check this page for any changes.
If you have any questions regarding this Policy or wish to exercise any of your rights under GDPR, please contact us at:
Beehive Toy Factory Ltd
Lopen Business Park
Company Registration Number: 10412752
VAT Number: 285782649